As the world has become an online mechanism for doing business, your headshot is the first impression you are making to prospective clients to make that initial contact. A distinctive headshot is going to make you stand out against your competition and gain the trust of the prospective client enough to make that initial call. It is not just a picture; it is your professional image and brand. A brand that shows attention to detail and that you are in command of your industry as a leading expert. Make a list of how you’d like your customers to perceive you and your business professionally. Take a look at your current photo – does it communicate any of the things you listed?First impressions only happen once, and increasing your chances to be the one contacted ahead of your competitor is critical in a saturated market.